Search engine optimization is the process of using organic technology to optimize your web pages to reach higher positions or positions in the results of search engines like Google
Search Engine Marketing is similar to Search Engine Optimization in that the end goal is the same; increasing a website’s visibility in search engines. However, SEM uses more paid tactics rather than organic ones.
We focus on two main factors in SEO; On-Page and Off-Pages. On-Page SEO is about ensuring your website is readable to search engine. How to let Google know what your page is about. This includes technicalities and content. If your site is too slow and has a lot of grammatical errors, your site may be lower ranked than it could have been. Off-Page SEO includes social media coverage, news coverage, reviews, the competition in your industry, etc.