Search engine optimization, the process of using organic technology to optimize your web pages, allows your website to reach higher rankings in search engines like Google.
Search Engine Marketing is similar to Search Engine Optimization in that the end goal is the same: increase a website’s visibility on search engines. However, SEM uses more paid tactics rather than organic ones.
We focus on two main factors in SEO: On-Page and Off-Pages. On-Page SEO is made to ensure that your website is readable to search engines––it allows Google to know what your page is about. On-Page SEO assesses technicalities and content. For instance, if your site is too slow and contains many grammatical errors, your site may be ranked lower. Off-Page SEO includes social media coverage, news coverage, reviews, the competition in your industry, etc.